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From June to August 2026, advertising activity on TransJakarta transit media showed significant concentration among a few key players across a total of 306 monitored placements. Le Minerale heavily dominated the market, securing 81 placements to capture a leading 26.5% share of the total monitored ad volume. Balé by BTN followed in second place with 33 placements, while other beverage brands such as Teh Pucuk Harum (11 placements), Hydro Coco (10 placements), and Sprite (10 placements) maintained smaller positions. Combined, the top three brands accounted for 40.8% of all monitored placements, highlighting a focused strategy by major fast-moving consumer goods and financial services brands to leverage high-reach transit media.
The geographical and fleet distribution reveals a clear tactical priority toward high-density routes and versatile vehicle formats. Koridor 1 recorded the highest ad density by a wide margin with 155 placements, driven mainly by Le Minerale with 47 placements and Balé by BTN with 17 placements. Koridor 9 followed as the second most active route with 42 placements, while Koridor 3 (16 placements), Route 9C (13 placements), and Route 6B (6 placements) registered lower exposure. In terms of fleet formats, advertisers favored mainstream transit options; Bus Single led with 125 placements, followed by Bus Maxi with 83 placements, together accounting for 208 placements or approximately 68% of the total volume. Bus Articulated and Bus Listrik recorded 62 and 35 placements respectively, while Bus Wisata saw minimal activity with just 1 placement.