Looking to advertise?
Learn more about what we can do to help you with your advertising.
In Q4 2025, the finance and insurance sector’s OOH advertising in Jabodetabek was heavily dominated by OCBC , which secured a leading Share of Voice (SOV) of 24.7%. Permata Bank followed with 17.8% , a surge driven by their strategic collaboration with the Gaikindo Jakarta Auto Week 2025. While State-Owned Enterprises (BUMN) like Bank Mandiri (11.6%) and BTN (8.9%) maintained a solid presence , other major players such as BRI and BNI remained less visible during this period. The monthly ad volume data reveals a volatile landscape; for instance, Permata Bank saw a massive spike in November before tapering off in December, while OCBC maintained a consistently high volume throughout the quarter to anchor its market leadership.
The geographical distribution of these billboards shows a concentrated focus on Jakarta Selatan (51 ads) and Jakarta Pusat (34 ads) , reflecting a deliberate strategy to target high-income professionals, business people, and active financial tech users in premium business districts. By prioritizing urban “protocol roads” and office hubs over satellite cities like Bekasi, Bogor, Depok, and Tangerang—which saw significantly lower ad density—banks are clearly positioning their messaging where the highest concentration of their target middle-to-upper class demographic resides and works. This alignment between location and audience mobility underscores a tactical shift toward high-impact, centralized visibility in the capital’s core.